BRAND ELEMENTS

                         BRAND ELEMENTS

1.       BRAND NAME –   Brand name must be chosen with a   view to the brand future and destiny, not in relation to specific market & product situation   at the time of its birth .The name must serve to add   extra meaning to convey the spirit of brand. Brand name must convey its durability   , uniqueness and not just the  characteristics   of temporary. Brand name therefore should not describe what the product does but reveal a difference. This uniqueness has to   do much more with other facets of brand identity than with other physique   , its  culture  , its personality, its relationship etc.

              Brand name should be

1         Short & Simple

2         Easy to spell      

3         Easy to recognised & remember

4         Easy  to  pronounce, can pronounce in all languages

5         Suggest product benefit

6         Meet packaging & labelling needs

7         No undesirable imagery

8         Adapt to any advertising medium

9         Legally available for use

      2. BRAND LOGO /symbol -  The visual character of a logo can represent the moment of                  unique truth a brand according to a perceiving buyer. All through a solitary organization's history, different logos serve as markers of qualities, steadfastness, and harmony.

In many cases, a logo means the vicinity of an item or development we know very while. When you see a McDonald's brilliant curve, you consider enormous macintoshes and french fries. When you see the BMW logo, you think about a smooth auto. When you see the Google logo, you consider scanning for answers on the web. Past that, however, seeing a logo triggers how you feel around an organization and what they give.   

  Logos and images are major brand component in that they are effortlessly conspicuous, basic and an important route for customer to interface with a brand. Logos can run from a corporate names , trademarks, and animal conceptual outline irrelevant to the organization or corporate name . Symbols  on the other hand are non- word mark logos with no accompaying content. I think images are more successful to the extent brand acknowledgment is concerned . Solid images speak to an organization where you can naturally perceive what the brand and organization is by only a small picture

3 URLs  -  Uniform resource locators are specify domain name on the internet . Organization can either sue the present proprietor of the url for copyright encroachment, purchase the name from the present proprietor or enlist all possible variety of its image as space name early

4 characters and celebrity  - Characters have been utilized for quite a long time to associate purchaser with brand mindfulness whether its an anecdotal characters or a big name or athelete underwriting .They can both convey key item advantage through publicizing channels . Anecdotal characters have both advantages and disadvantage, in spite of the reasoning that it is to a lesser extent a danger to utilize anecdotal characters than conspicuous famous people or atheletes in publicizing The same could be said for big name underwriting what may work for one organization, won't not work for another

Olympic gold medalist swimmer . MICHAEL PHELPS committing individual errors on their life and losing endoresement bargains.

These mistakes in judgment could eventually cost the organization a great many dollars in income by shopper who are searching for brands and famous people they can identify with and gaze upward to in a constructive light . An advantage to characters is that they don't as a matter of course have an item meaning and can be utilized accross a few stages and item classifications . These characters and in addition big name underwriting won't not work viably on a worldwide scale . Anecdotal characters may be seen troublesome in different nations as a result of the socially specificintent of a few organizations .

5 slogans  - Another brand component that is a choice to investigate for organizations is a solid mottos . Keller characterizes these as a short expressions that imparts engaging or powerful data about the brand . It is utilized to offer buyer some assistance with understanding the importance of brand's intention& playback on its logo or image. Inventiveness is key with trademarks and frequently incorporates rhyming words or something particular to make a purchaser recall the punch line . its is likewise executed with promoting and publicizing compaign .

trademarks can likewise be interpted in various ways and does not as a matter of course have exacting importance behind it . they are utilized to help a shopper make up their own positive sentiment on what the brand implies and how it best identifies with them .mottos are additionally utilized for particular compaign that are just applicable occasionally or to dispatch another item . A brand can have various trademarks yet should ensure can have different mottos however should ensure that every one of them can do a reversal to the root brand name and centre worth they share .

Mottos epitomize client imaginery and can take the brand name and construct mindfulness . However infrequently these catchphrases can be abused and get to be irritating to clients, uprooting the once positive sentiments that were connected with the brand . Trademarks are the least demanding of the principle brand components to change ,modify and enhance . As an advertiser , we can be adaptable by they way we oversee them. in the event that progressions will be made , there are a few stages that we can take after to change a brand , if neede to reconstruct value . In the first place we need to perceive what the mottos is doing .Is it adding to brand mindfulness ? Is it still significant in todays market .

6 Jingles     Jingles were made famous amid radio TV before TV promoting . They were infectious fast tunes that related the brand to its item .Creativity likewise becomes possibly the most important factor with jingles and can be broadened or abridged for use in publicizing . Regularly despite the fact that looed at as senseless or chessy , jingles are an extensive part to assemble brand value. They are helpful in that they rehash the brand name can be utilized well as a part without bounds as an important resource for brand awareness.However they can be risky in view of its musicality .

Tunes that are utilized as a part of publicizing brand can likewise advance a brand .Many obscure brand get to be mainstream as can be recognized as a signature tune to a specific item partner the informing of the tune with the item being sold .LINDA KALPAN THALER , THALER , CEO and CHIEF imaginative officer of THE KALPAN THALER GROUP clarifies. "A jingles is not fruitful on the off chance that you hear it out once and like it , you need to hear it out and need to sing it" . Basically you turn into the promoter for the brand .    

7 Brand packaging - packaging is a critical component to manufacture brand value and ought to encapsulate a few destinations to be fruitful . These goals are recognizing the brand , passing on data that is both unmistakable and influential , encourage the item transportation and assurance , help at home stockpiling and promotion in item utilization . These goals must be entwined in an extraordinary and unmistakable approach to draw in the eye of the customers.

There are a wide range of segment to what makes packaging more appealing than others . Recognize hues , shapes, sizes , materials, representation , content encourages brand acknowledgment and let it pass on or suggest data to reinenfoce these acknowledgments. .These distinction can be a one of a kind twist on brand value , and positive edge over a contender . This is done to bundles at the purpose of procurement to instantly trigger a brand affiliation .