Your marketing strategy is, very simply, how you
are going to market your products, services or business to customers. It lays
out what your objectives are and how you're going to execute them. But that
definition is very broad, and a marketing strategy can in fact cover anything
from a ten-year vision for marketing your business to how to shift sales on one
product over the next three weeks.
What should we get from a market strategy.
Marketing strategy is a part of your business aim. These are
the marketing strategy which u could use to achieve your business aim.
Increase sales- First for increasing your
business sales you should clarify your mission . who need what you are
selling. How much they are willing to pay? If these questions are not
answered easily, campaign at the top for clarity and vision.
Break the mission into specific goals. Write down the activity goals (calls per day,
proposals per month, referrals per call, etc.) that you can control. Set
results goals (sales per month, amount per sale, profit per sale, etc.) to
measure your progress, and track them closely. Increase your activity and
measure the results. Goals focus your attention and energize your action. .
Sell to customer needs- Always assume your
prospects will buy only what they need. How can you convince them of that need?
Emphasize the features of your product or service that reduce costs and solve
problems for the customer. Sometimes you can reposition your wares. For
example, you sold wool uniforms for their look and feel; now stress wool's
durability and lasting value. Be creative in your sales and marketing
Create and maintain favorable
attention- Effective marketing, referrals, strong sales
skills, and strategic questions are the keys to creating favorable attention.
Diligent follow-through and above-and-beyond customer service are the keys to
maintaining it.
Bringing in new customers – Always make sure that continously
new customer should come in your business.
Get existing customers to buy
more – Always
make that kind of offers that your existing customers buy more , like cash
discounts etc,
Introduce a new product or
service- Launch
new product or services from time to time because every product has time limit
like its start up period than boom up and then starts decline its market share
. once your product starts decline then do some change with it.
Increase market share. Try to capture maximum market
share by stay relevant through competitors, respond to customer fast, use customer’s
ideas
Improve customer loyalty – Always be loyal to your customers . Only promise that
things which you can fulfil.
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